Advertisers don't know enough about us, and Google wants to help. The search engine giant on Wednesday announced the launch of Google Insights for Search, an extension of its Trends site that is "designed with the advertiser in mind," according to Google. Like Trends, which provides information on the popularity of certain searches across Google, visitors to Insights for Search can type in a search term, see search volume patterns, and tighten results by location and timeframe. With Insights, users can drill down even further to specify certain categories. "Let's take the example of entering the term 'Apple.' You'll notice that the majority of top related and rising searches are associated with the brand Apple," Google's Elan Dekel and Niv Efron wrote in a blog post. "Google Insights for Search allows you to filter this query by the food and drink category, resulting in a dramatically different view of search volume trends and related searches of apple, the fruit." Users can also use this filter to compare search terms with the category--apple compared to the food and drink category, they said. The data collected can also be downloaded to a spreadsheet, though users will have to be signed into their Google account to do this. According to ...

For the longest time, Luxeed's eye-tingling keyboards were only available on the other side of the planet. Now, however, the Dynamic Pixel LED Keyboard is finally for sale on US soil. We'll spare you the completely irrelevant Optimus Maximus links -- after all, this thing only allows you to tweak the colors of each individual key -- but those obsessed with lighting up their gaming area without using those boring incandescents will certainly find plenty to love. And yeah, the $199.99 (for the keyboard alone; the number pad attachment is another $34.99) price tag is way closer to "manageable" than that 'board you really want. According to Engadget

Most security attacks are targeted at a few weak points on your PC that arent that hard to protect. Follow these simple tips, and youll suddenly be a whole lot safer. In the world of comic books, every bad guy is an evil genius. On the Web, hackers, spammers, and phishers may be evil, but theyre not required to be geniuses. They can make a healthy living just by exploiting known security holes that many users havent bothered to patch. Or by relying on the propensity of millions of people to do things theyve been told over and over not to do. The silver lining is that you dont have to be a genius to avoid these common attacks either. Implement a few simple fixes, and youll avoid most of the bad stuff out there. Fix 1: Patch Over the Software Bulls-Eye Have you turned off automatic updates for Windows and other programs on the rationale that "if it aint broke, dont fix it?" Then consider this: Your programs may be very, very broken, and you dont know it. The days of big splashy viruses that announce themselves to PC users are over. The modern cybercriminal prefers to invisibly take control of your PC, ...

The latest mobile game of the company's V-series features logic and physics-based challenges. Artificial Life, Inc., (OTC BB: ALIF, www.artificial-life.com), a leading provider of mobile 3G technology, participation TV, games and business applications, announced today that the company will be releasing another title of its own branded V-series mobile game: VBotAttack. Developed exclusively for the iPhone and iPod touch, VBotAttack will fully utilize the unique features of the mobile device, such as the accelerometer, touch-screen, 2D / 3D map landscapes and 2D / 3D vector graphics. The game is designed with intriguing logic and physics principles, challenging players' brainpower and problem-solving skills. In the VBotAttack iPhone game, players take the form of a VBot and must battle against the evil VBot ruler by eliminating enemy robots, solving physical puzzles and making tools from various physics-based items in order to be reunited with a kidnapped true love. In addition, players can configure other VBots that swarm together in unique ways to pass through numerous traps appearing throughout many complex stages in the game. The game takes place in a colorful and dynamic landscape composed of cranes, conveyor belts, water and lava pools, and more. A variety of creative tools and maneuvers are available ...

As promised, Terrafugia's Transition flying car recently made its public debut at the AirVenture air show in Oshkosh, Wisconsin, and while it didn't actually fly, it at least looks a whole lot more real than those renders the company had been showing off. Terrafugia has also gotten a bit more specific about the vehicle's specs, with it promising that the Transition's weight will stay under 850 pounds thanks to its carbon fiber body, and that it'll get about 23 mpg from its 100 hp Rotax 912 S engine. Unlike something like the fabled Moller Skycar, however, this one won't do vertical take offs and landings, so you'll either need a really long driveway or access to a runway of some sort. There's also no word on what it'll cost, but Terrafugia says it already has fifty customers awaiting delivery of the vehicle, which the company is promising will happen in 2010. If you're still craving more flying car promises, you can head on past the break for an interview with Terrafugia co-founder Samuel Schweighart courtesy of AVweb. According to Engadget

Internet companies have reached agreement on a voluntary code of conduct for doing business in China and other repressive countries, Sen. Dick Durbin (D-IL) announced yesterday. “I commend Google, Yahoo!, Microsoft, and other participants for agreeing on the principles of an internet freedom code of conduct,” Durbin said in a statement. “This code of conduct would be one important step toward our shared goals of promoting freedom of expression and protecting the privacy of internet users around the world. I look forward to learning more about the details this agreement and whether it will adequately regulate American companies operating in internet-restricting countries.” He called on Google, Yahoo, Microsoft and other players to “resist censorship and protect user privacy and freedom of expression, especially with the Olympics beginning in China later this week.” According to EFF’s Danny O’Brien, the negotiations were jumpstarted by the February 2006 hearings where the late U.S. Rep. Tom Lantos (D-CA) “excoriated a who’s who of tech companies - including Microsoft, Yahoo, Cisco Systems and Google - for cooperating with Chinese government policies on censorship,” the San Francisco Chronicle puts it. Amy O’Meara at Amnesty International USA also challenged the companies to stop cooperating with repression, the LA Times reports. “Censorship is ...

While it's possible they may one day all be replaced by pico projectors, so-called "mobile projectors" are still a mainstay for a good deal of presentation-delivering users out there, and NEC has just introduced two new models for their consideration. Weighing in at a luggable 3.5 pounds apiece, the new NP41 and NP64 DLP projectors each boast a standard 1024 x 768 resolution, along with a 1,600:1 contrast ratio, automatic keystone correction, VGA, RCA, and S-video inputs, and a promised 3,500 hours of lamp life in the projector's eco mode. The only difference between the two, it seems, is a brighter 3,000 lumens on the NP64, compared to 2,300 on the NP41. You'll also have to wait a bit longer to get your hands on the NP41, which will land in October for $999, while the NP61 will start shipping in September for $1,399. According to Engadget

Q: I recently purchased Super Smash Bros. Brawl for the Nintendo Wii. But when I insert the disc, I get a system error. What is going on here? A: Super Smash Bros. Brawl is the first Wii game to arrive on a dual-layered DVD. It is a massive game, and the extra capacity allows Nintendo to fit the whole thing onto a single disc. However, the Wii’s DVD-reading lasers have never had to flex their muscles for anything other than single-layered discs, and the game has unearthed a previously unnoticed hardware problem. In particular: The laser lenses on some systems are too dirty to read dual-layered discs. If you get an error message, Nintendo recommends sending your Wii to a service center for a special lens cleaning, and even foots the bill (including shipping). This will likely leave you Wii-less for a few weeks, but there will certainly be more dual-layered games down the line—so the best bet is to tackle the problem now. There’s also another possibility. Have you installed a mod chip in your Wii that allows it to play copies of games burned onto DVDs? Anecdotal evidence suggests that SSBB has problems playing on such hacked machines. Although Nintendo is ...

Intel on Monday released technical details of a new family of graphics processors that would take on market leaders Nvidia and the ATI division of Advanced Micro Devices. Intel plans to present details of the chip design, codenamed Larrabee, Aug. 12 at the SIGGRAPH industry conference in Los Angeles. In the meantime, Intel has made the paper available online through the Association of Computing Machinery's portal. The first Larrabee chips will be add-on graphic accelerators in PCs used mostly by gamers. Called graphics processing units, or GPUs, the chips are expected at the end of 2009 or early 2010. In time, Intel plans to adapt Larrabee to more workloads, such as video processing, medical imaging, scientific research, oil and gas exploration, and other high-performance computing tasks. The first Larrabee chips will have more than a dozen cores on a single silicon chip. Intel, however, says it will eventually build hundreds of processing units on a chip. In that area, however, Intel is way behind Nvidia and AMD in the multi-billion-dollar graphics market. Nvidia is shipping GPUs with more than 200 cores today, and AMD is planning a high-end graphics chip this year with more than 500 cores. Nevertheless, Intel believes it has advantages over ...

The company is so confident players will enjoy their game experience that they will pay $30 to any player who doesn't. San Jose-based online game publisher, Gamescampus.com, announced today it will begin the open beta test for its newest game, Asda Story, tomorrow, August 5th, 2008 at 9:00PM Pacific Standard Time. With the start of the open beta test the company has also announced a special new program for players of the game-The Guaranteed Fun Promotion. The company is certain that players will be satisfied with their Asda Story game experience, so much so, that they are staking money on it. Any player who signs up for and plays the game for free for 30 days and isnt satisfied with their experience can ask the company to pay them $30 USD. For the full details visit http://asdastory.gamescampus.com/event/fun.html. The open beta session will commence on August 5, 2008 at 9:00 PM PST and will run through late August at which point the game will officially launch. Gamers are invited to join the open beta by going to the official website at www.asdastory.gamescampus.com where they can create an account and sign up to participate. "We chose to bring this game to the west because we believe ...